Guides · How it works
How SpyWinAds divides Win, Scale and Old
Updated 11/02/2026 · screenshots from app version 0.6.5
This article helps you read the 3 ad columns Win, Scale, Old, and understand the rules for putting a video into each tab.
The 3 ad columns
Each video has many ads running. SpyWinAds divides them by how many days the ad has been running:
| Column | Ad running for | What it means for sellers |
|---|---|---|
| Scale | under 7 days | The shop is putting in more money and posting new ads. |
| Win | 7 to 14 days | It has passed the testing stage and the shop is still spending. |
| Old | over 14 days | Has been running for a long time, may be saturated. |
Only ads that are still running are counted.
Timeline by video age
Video age is different from ad age. Video age is counted from the earliest point the video appeared on Facebook. A video moves through the tabs as it ages:
| Potential videos | Winning videos | Scaling videos | Evergreen products |
|---|---|---|---|
| under 7 days | 7–14 days | over 14 days up to 30 days | over 30 days |
Rules for each tab
Every tab requires the video to be fully dug and to have a sales link.
| Tab | Conditions |
|---|---|
| Potential videos | Video age under 7 days. Win + Scale over 50. No Old ads. |
| Winning videos | Video age 7–14 days. Meets all 5 conditions below. |
| Scaling videos | Video age over 14 days up to 30 days. Win + Scale over 200. Scale at 20 or more. Win at 10 or more. Ran continuously from the start, not an old video being rerun. |
| Evergreen products | Old + Win + Scale over 200, and one of these: more than 50 ads that ran for over 30 days and are still alive, or the video file is over 30 days old. |
The 5 conditions for Winning videos
- Fully dug.
- Win column has 10 or more ads.
- Win + Scale over 200.
- Still has new ads under 7 days old (the shop is still posting).
- Has a sales link.
Video age is not counted as a condition, because it is already on the timeline. A video older than 14 days that still scales strongly belongs in the Scaling videos tab.
Two cases do not go into Winning videos even if they meet all 5 conditions: the video still has Old ads running (an old video being rerun), and the store page has existed long before the video came out (an old product with a new video). If they reach the threshold, these videos appear in the Evergreen products tab.
Why the deep dive comes first
Keyword scanning only sees ads containing the exact words you typed. Before the deep dive, the shop and ad counts are still very incomplete, so tab placement would be wrong. The deep dive finds the other shops running the video, and only then is the tab decided using the real numbers. See the article What is Deep dive.
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